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All posts by : Karen Quinn

the-open-spaces-of-marshland-and-water-channels-fl-U2V692H (1)
6 June 2022
by Karen Quinn Blogs

What’s in a brief?

A shocking 33% of marketing budgets are wasted on poor briefs and misdirected work. So, what makes a brief a good brief?

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terrace-fields-in-the-canyon-colca-P64DF3P
16 May 2022
by Karen Quinn Blogs

Communications (alone) ain’t marketing.

Marketing is so much more than pretty pictures and social media! It’s a strategic function that adds to the bottom line…

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know-customer
14 March 2022
by Karen Quinn Blogs

KYC and knowing your customer – not the same thing!

When marketers talk about knowing your customer they mean more than gender, marital status, level of education or other demographic info. Why?

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natural landscape in guilin, China
17 November 2021
by Karen Quinn Blogs

Communications in 2022 and beyond…

Just what does the future of corporate communications and marketing look like – with a focus on pensions…of course!

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three-is-the-magic-number
11 October 2021
by Karen Quinn Blogs

Love it or hate it…?

Whichever side of the love hate marketing divide you sit on… one thing is for sure… your business needs it!

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the-perfect-blend
11 October 2021
by Karen Quinn Blogs

It’s time to start your marketing plan!

Marketing planning takes time. But you must make time to start the process!

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natural water drops on window glass background
30 June 2021
by Karen Quinn Blogs

Influencing behaviours

Can marketing and communications alone turn inertia into engagement? What can behavioural science teach us about influencing behaviours?

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Money and mental health
30 June 2021
by Karen Quinn Blogs

A framework for communications…

Moving pension savers from inertia to engagement by using a communication framework…simple steps first!

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spring-nature-P5JCY4S
30 June 2021
by Karen Quinn Blogs

Moving from inertia to engagement…

The pensions industry has 10 million new savers through automatic enrolment – a success that’s been built on inertia. So how do we build engagement?

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false-economies-of-cutting-marketing
27 April 2021
by Karen Quinn Blogs

Why is branding so bloody hard to get right?

Rebranding is notoriously bloody hard. It takes a long time and usually a big budget. But even with time and money your side there’s more chance of you getting it wrong than right!

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Latest posts

  • What’s in a brief?
  • Communications (alone) ain’t marketing.
  • Engaging the masses
  • KYC and knowing your customer – not the same thing!
  • Communications in 2022 and beyond…

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