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Posts in category: Blogs

spring-nature-P5JCY4S
30 June 2021
by Karen Quinn Blogs

Moving from inertia to engagement…

The pensions industry has 10 million new savers through automatic enrolment – a success that’s been built on inertia. So how do we build engagement?

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false-economies-of-cutting-marketing
27 April 2021
by Karen Quinn Blogs

Why is branding so bloody hard to get right?

Rebranding is notoriously bloody hard. It takes a long time and usually a big budget. But even with time and money your side there’s more chance of you getting it wrong than right!

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traces-on-th-sea-shore-W38J2DW
24 March 2021
by Karen Quinn Blogs

Putting customers first

Customer and user experience are key focus areas for consumer giants, but what about pensions? Putting the customer first is more than driving best member outcomes.

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19 March 2021
by Karen Quinn Blogs

Dreaming of retirement?

It’s World sleep day, but who is dreaming about their pension and retirement? For many it will seem more like a nightmare…

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Blooming sunflower close-up macro shot texture or background
8 March 2021
by Karen Quinn Blogs

Progress not perfection…

It’s International Women’s Day, but all is not yet equal in the world of finance. We’ve made progress but we’re still working on perfection…

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power hour
9 February 2021
by Karen Quinn Blogs

The excitement of ESG

We love ESG and the power of the pension pound. But in the excitement of ESG are we forgetting the inertia of savers?

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stormy-sky-with-menacing-mammatus-clouds-QKDGX5N
5 February 2021
by Karen Quinn Blogs

The battle of communications

Are pension scammers winning at communications? What can we learn to improve our scam warnings?

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Blossom trees spring
22 January 2021
by Karen Quinn Blogs

Holistic communications

Bring all the elements of your communications and marketing together with an integrated and holistic approach.

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15 January 2021
by Karen Quinn Blogs

Campaign planning

You’ve detoxed (audited) your marketing communications, set goals, now you’re looking at campaigns the heavy lifting of content creation.

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sleek-flow_t20_aeobg6
14 January 2021
by Karen Quinn Blogs

Homeschooling

Language is an enabler, and also a barrier. Just what can we learn from homeschooling in our member communications?

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