It’s easy to get caught up in why you’re a great catch – but you already love your brand! Getting customers to buy your ideas, products and services requires content which really connects. It's all about them – what they want and need – even if they don’t know it yet!
That’s where we come in. We’ll untangle your technical jargon and develop the ideas which will entice your customers and grow your brand.
In practice, when we work on your content writing we’ll…
For one-off projects, propositions or initiatives, or for a jump-start and a new approach to ongoing themes, you need content that flows, that is joined together seamlessly but which can also hold its own, on its own.
We’ve worked on campaigns which encompass the full range – with email funnels, leaflets, landing pages and web copy and printed and digital guides and booklets to tie it all together. We’re campaign-focused, but we also want you to have content you can use and repurpose over and over again - so our content writing gives you value for money.
Finance is tricky, pensions are even trickier – throw technology into the mix and you could have yourself tied up over tax relief or treading water with tech-speak. But how much do your customers REALLY want to know?
What might seem important to you can easily be lost on your customers if they’re bamboozled by jargon. We understand the rules and regs, we get the UFPLS’s and the GMPs, we know your Linux system is fabulous, but sometimes providing too much technical detail is a surefire way to switch your customers off.
We’ll translate it into language your customers will not only understand, but can quickly identify the benefits you’ll bring them.
You have your core messages nailed, your marketing strategy defined, now it’s time to put plans into action. We love content writing, and we really (yep, really!) enjoy writing about complicated subjects like pensions, investments and technology. We can work on one-off pieces – like a technical guide or an article – but we do like seeing a plan through.
We’ll create a content plan which utilises all your marketing tools:
Content writing that spans operational and marketing comms
We have heaps of experience developing operational and statutory communications, working on regulatory projects, system changes and crisis communications - where providing a careful balance of information is crucial. Equally, we've created a multitude of sales and engagement-driven marketing material with proven success.
We realise it's not always possible to create all the communications you'd like, after all, you're restrained by budgets as much as the rest of us. We'll get to know you and what you are hoping to achieve and will provide you with plans which focus on the basics - what you NEED, the standards - what you WANT and the full works - what you DESIRE.