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New domain & new website

Project

This company needed its brand re-aligned to its ambitious growth targets and increase in market offerings. The project involved a complete redesign and rewrite of their website including content and structure to cover an expanded range of propositions, and ensure they were positioned with clients' needs as the focus. They also wanted to launch this on a new domain. 

Objective

PLANNING
  • Website analysis to understand visitors needs, wants and search behaviour.
  • Design a website structure that allows for easy navigation, coverage of all propositions and facilitates future growth plans.
  • Incorporation of SEO research.
WRITING
  • Create content that is engaging, clear and accessible for clients and search engines alike.
  • Develop informative content to support visitors understanding.
  • Build journey planning to support elongated time on site and ultimately client contact.
  • Make sure that brand messaging is consistent on all pages, that all content links together and complements existing brand material.

DELIVERING

  • Brief and approve design agency to create a new look and feel.
  • Manage the redirect of the existing domain.
  • Develop, test and update all copy.
  • Update and test all links and launch new site.
  • Monitor traffic, landing pages and user profiles, testing and tweaking the effectiveness of the site.

Actions

From concept to delivery, every element of the website was created and managed in this process.

Rating

Channels

  • Letter
  • Brochure / Flyer
  • Email
  • Website
  • Social media
  • Blogs
  • Events
  • PR
  • User guide / report
  • Scripts (IVR / call centre)

KPI's

The website launch saw:

  1. 220% uplift in page visits
  2. Time extended on the site by 400%
  3. An email newsletter created by opt-ins through the site
  4. Direct enquiries generated from the site
LET'S TALK ABOUT WORK
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