From the farfetched dreams of a trio of pension nerds to an established strategic marketing consultancy, our journey has followed its own unique course. Born from big ideas, a thirst for knowledge and plenty of creativity. 

We realised how much of the pensions world wanted to make a positive difference. But not everyone has the marketing team, budget, or expertise to make it happen. Untamed Marketing was created to bridge the gap.

Marketing and communications can be tricky enough to nail – add in the pensions niche and it’s almost impossible to find professional expertise with deep industry knowledge. Look no further. We understand the inhouse struggles, where strategic partners can (and can’t) add value and the legislative drivers. It’s why Untamed has taken off. With clients spanning the breadth of the pensions industry from schemes to insurers, advisers to technology partners…and we’re growing every month.

So why Untamed? We’re not wild, but we like to push boundaries. For far too long the industry has hidden behind complexity and T&Cs – making content cautious and predictable, when sometimes you need to really push the boat out. Boundaries, when pushed, can deliver better results. We want to provide the right level of challenge and not just do what’s always been done before. But marketing does need consistency – both for the big splash and the steady ebb and flow of regular communications. Untamed Marketing brings the energy and depth to make it work.


Karen Quinn

Karen Quinn

Karen’s a skilled and experienced chartered marketer with a lengthy background in finance and pensions. Fearless and tenacious, Karen will get into the nitty-gritty of your market, your propositions and your customers wants and needs in order to shape strategic marketing plans to suit you.

With a broad insight into the pensions market overall, she’s able to identify opportunities quickly and help you put your plans into action to capitalise on them. Karen has held previous senior marketing roles at ITM Independent Transition Management, blending pensions, data and technology, as well as at The People’s Pension, with instrumental campaigns which led to rapid and continued growth, both in membership and awareness.

Beyond work Karen is mum to three inspiring, highly-spirited children – with attitudes and ideas so big they’re sure to be future leaders! With a love for sun, sea and gin, when Karen has time off she’s BBQ’ing on remote Cornish beaches or dancing the night away to live music.

And what’s with the water?

The connection to pensions might be tenuous, but water, the sea in particular, holds a very special piece of Karen’s heart. And who she is, is reflected in everything Untamed does. She grew up spending weekends and holidays learning to sail, windsurf and dive…

In it, on it, under it, this is where she’s in her element. The energy, cadence and sheer beauty of the sea is mesmerising. In a nutshell, if we can reflect a tiny bit of the power and energy of the sea in the marketing that we deliver, we’ll know we’re doing something right.   

Update… it looks like the LDI crisis makes the liquid connection to pensions more relevant than ever!


We always start with a chat about your scheme or business and take a look at your strategic business plans – testing the waters before we both jump in. We can get a feel for how we’re able to support you, and you can get an idea about whether we’re the right fit for your business.

Then we’ll talk plans and budget. We’ll help you work out how you can get the most for your money – whether your focus should be on strategic marketing plans, content creation or building your public profile – or all three.

Ask questions, bounce ideas or talk specifics - we're all ears