A national pensions campaign – here’s what a fourteen year thinks about it.
KYC and knowing your customer – not the same thing!
When marketers talk about knowing your customer they mean more than gender, marital status, level of education or other demographic info. Why?
Persuasive writing techniques
How we are taught to remember persuasive writing techniques in school.
Influencing behaviours
Can marketing and communications alone turn inertia into engagement? What can behavioural science teach us about influencing behaviours?
A framework for communications…
Moving pension savers from inertia to engagement by using a communication framework…simple steps first!
Moving from inertia to engagement…
The pensions industry has 10 million new savers through automatic enrolment – a success that’s been built on inertia. So how do we build engagement?
Why is branding so bloody hard to get right?
Rebranding is notoriously bloody hard. It takes a long time and usually a big budget. But even with time and money your side there’s more chance of you getting it wrong than right!
Putting customers first
Customer and user experience are key focus areas for consumer giants, but what about pensions? Putting the customer first is more than driving best member outcomes.
Dreaming of retirement?
It’s World sleep day, but who is dreaming about their pension and retirement? For many it will seem more like a nightmare…
Progress not perfection…
It’s International Women’s Day, but all is not yet equal in the world of finance. We’ve made progress but we’re still working on perfection…