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Posts tagged: Member communication

desert-landscape-in-the-uae-sand-dunes-in-square-format_t20_A9yLo1
7 April 2022
by Luke Quinn Blogs

Engaging the masses

A national pensions campaign – here’s what a fourteen year thinks about it.

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know-customer
14 March 2022
by Karen Quinn Blogs

KYC and knowing your customer – not the same thing!

When marketers talk about knowing your customer they mean more than gender, marital status, level of education or other demographic info. Why?

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strokkur-geyser-eruption-in-iceland-fantastic-colo-VWWMAKS
2 July 2021
by Luke Quinn Blogs

Persuasive writing techniques

How we are taught to remember persuasive writing techniques in school.

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natural water drops on window glass background
30 June 2021
by Karen Quinn Blogs

Influencing behaviours

Can marketing and communications alone turn inertia into engagement? What can behavioural science teach us about influencing behaviours?

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Money and mental health
30 June 2021
by Karen Quinn Blogs

A framework for communications…

Moving pension savers from inertia to engagement by using a communication framework…simple steps first!

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spring-nature-P5JCY4S
30 June 2021
by Karen Quinn Blogs

Moving from inertia to engagement…

The pensions industry has 10 million new savers through automatic enrolment – a success that’s been built on inertia. So how do we build engagement?

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false-economies-of-cutting-marketing
27 April 2021
by Karen Quinn Blogs

Why is branding so bloody hard to get right?

Rebranding is notoriously bloody hard. It takes a long time and usually a big budget. But even with time and money your side there’s more chance of you getting it wrong than right!

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traces-on-th-sea-shore-W38J2DW
24 March 2021
by Karen Quinn Blogs

Putting customers first

Customer and user experience are key focus areas for consumer giants, but what about pensions? Putting the customer first is more than driving best member outcomes.

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19 March 2021
by Karen Quinn Blogs

Dreaming of retirement?

It’s World sleep day, but who is dreaming about their pension and retirement? For many it will seem more like a nightmare…

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Blooming sunflower close-up macro shot texture or background
8 March 2021
by Karen Quinn Blogs

Progress not perfection…

It’s International Women’s Day, but all is not yet equal in the world of finance. We’ve made progress but we’re still working on perfection…

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  • Communications (alone) ain’t marketing.
  • Engaging the masses
  • KYC and knowing your customer – not the same thing!
  • Communications in 2022 and beyond…
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