Whilst the industry is thinking big and looking at the potential long-term benefits of net zero, we need to take small steps with members. They aren’t on the same page yet – a huge number (ten million) are saving largely because of automatic enrolment. And whilst employers must comply with the legislation, they don’t have to educate, and are busily running their own businesses – not providing financial education.
Having a positive impact on the environment with their pension will resonate with some savers more than others. But understanding the basics of how a pension works still needs to be the starting point:
- – You have a pension
- – It’s invested
- – It should grow over a period of time
Just like veganism, there will be segments of your members that a green message will resonate with far more… work on understanding who they are. When you inspire this group to act and engage you will have your innovators and early adopters.