When you study marketing, understanding the theory behind each element that makes up both the planning process and strategy development is at the centre of your learning. But, unlike other professions (oddly), many people in marketing roles have no formal marketing training or qualifications!
Because of this, marketing planning is often seen like an unnecessary evil – to the uninformed. And an out-of-reach ideal to the informed. Proper planning takes time and effort, but without a plan your marketing is literally scatter gunning tactics in the dark. The chances of you hitting the target are slim, at best.
Make time to plan your marketing and be sure to look beyond tactics. Here’s some key steps to nailing your marketing plan: